As the semester comes to a close, I've been reflecting back on my #uwLSC432 class that I've been blogging for. It was a fun semester and I learned a lot about social media from my professor, Don Stanley, and the guest speakers that spoke to our class!
Since I learned so many valuable social media tips, I thought I'd wrap them up nicely into a short blog post, so you can benefit too! :)
1. Be helpful.
You are using social media to connect with friends, peers and professionals in your industry. Therefore, the key to successfully using social media is always being helpful. That means when you're reaching out to individuals, provide them with something valuable. Don't just ask from others, give helpful advice, share someone's article, retweet other's content, and it will go along way in building connections!
2. Provide valuable content.
Don't just post to post. Make sure that the content you're publishing is quality work and provides the reader with value. The value could be entertainment or informational, but just make sure it will benefit your reader! Quality over quantity, folks!
3. Be consistent.
Be consistent with publishing content that is consistent with your brand. Be consistent and post content regularly. While I'm good at posting content to Twitter, I have struggled to consistently blog (and I'm working on improving that!). As I learned in class, you need to post consistently to build a following base, to provide quality content and to increase engagement.
4. Use social media to build your personal brand.
Throughout the semester, we worked on building our digital brand. Twitter, LinkedIn, Facebook, Instagram, Pinterest... all of these platforms go in to building your own digital portfolio. So make sure the content you're sharing reflects who you are and who you want the public (and employers!) to see!
Additionally, you can use platforms like Twitter to interact and reach out to industry professionals. I've connected with a lot of #SportsBiz professionals, and even built a nice little network through engaging on Twitter. This network and Twitter engagement helped me land some of my internships, so if used right social media can be a very powerful tool!
It's sad that the semester (and my undergraduate career!) is over in just a week, but the information I acquired over the semester in LSC 432 will be super valuable as I begin a career in the digital media industry. Big thanks to Don, Erin and my Reemo group for making it such a fun and learning-filled semester!