Snapchat... It's a big deal folks. If you read my previous blog post on 'Why every team should be on Snapchat' then you know that this app powerhouse is only growing in popularity with businesses, leagues, teams and daily users. With over 100 million monthly active users and 400+ million snaps being created a day, it's a great way to reach out to a large audience in a fun way.
Teams and leagues are using it to give fans behind-the-scenes access to warm ups, practices, games, at All-Star Weeks, league events, photo shoots, and much more!
After observing for several months, here are five creative ways that teams and leagues are using the app to engage with their audience: